About RDS

It started with a chance meeting. The founders started off looking to create something that would become a legacy. It quickly turned into an idea that would upend the small business community. A growth engine where the best of technology and the best of business success principles merge to create the most feature and content rich environment anywhere. This is the IRD story.

Meet the RDS Team

Dan Sterling

Founding Partner

Dan Sterling is a technology entrepreneur, growth strategist, and executive leader with more than 30 years of experience building high-performing sales organizations and scaling companies across the telecommunications, cloud, AI, and technology industries.

Throughout his career, Dan has led national sales teams, developed world-class channel partner ecosystems, and helped organizations accelerate revenue growth through strategic leadership, operational excellence, and customer-focused innovation. He has held executive leadership positions with some of the industry's most respected organizations, including Green Cloud Technologies, ScanSource/Intelisys, NuVox Communications, and Windstream, where he played a key role in expanding market share and driving significant business growth.

Today, Dan is the Co-Founder of Rhino Digital Solutions, where he is helping entrepreneurs leverage artificial intelligence, automation, CRM technology, digital marketing, and proven sales systems to grow faster while simplifying operations. His mission is to make enterprise-level technology practical and affordable for small and midsize businesses.

A passionate entrepreneur and mentor, Dan believes business success begins with leadership, discipline, faith, and daily habits. He is also the Co-Founder of the Habits for Winning podcast, where he interviews accomplished entrepreneurs, executives, athletes, and business leaders to uncover the principles, mindset, and habits behind sustained success.

Known for his energetic leadership style, competitive spirit, and ability to build winning cultures, Dan has earned a reputation for developing exceptional teams, mentoring future leaders, and helping organizations navigate periods of rapid growth and transformation.

Dan attended Christ Church Episcopal School in Greenville, South Carolina, and the University of South Carolina. He remains active in mentoring entrepreneurs (United Way Mentor of the Year) and business leaders while continuing to build companies that create lasting value for customers, employees, and communities.

Jeff Baker

Founding Partner

Jeff Baker is a high-energy, intuitive leader whose rare combination of deep technical expertise and sharp business acumen sets him apart. Having partnered with global organizations to orchestrate multinational teams and drive measurable bottom-line results, Jeff brings an entrepreneurial mindset and genuine passion for emerging technologies to every challenge. His ability to translate complex innovation into practical, results-driven strategies makes him uniquely equipped to help businesses navigate today’s rapidly evolving digital landscape.

As co-founder, CMO & CTO of Rhino Digital Solutions, Jeff plays a central role in revolutionizing digital marketing for small and medium-sized businesses across the United States and around the world. The agency is built around GoHighLevel as its core SaaS platform while delivering meaningful added value through strategic services designed to accelerate growth. Jeff’s leadership ensures that every client engagement goes far beyond software — combining technology with high-touch strategy, creative execution, and ongoing optimization.

Jeff is also Co-Founder of the Habits for Winning podcast, a platform built for entrepreneurs by real-life entrepreneurs. Through the podcast, Jeff helps bring forward the stories, disciplines, setbacks, and winning habits of leaders who have built something real — not theory from the sidelines, but lessons earned in the arena.

Jeff is the driving force behind Rhino Digital Solutions’ signature offerings, including The Marketing Intensive (up to three hours of focused planning sessions that produce a detailed 12-month roadmap) and the comprehensive Digital Marketing Roadmap that dives deep into brand messaging, web technology, content strategy, reputation management, social media, meaningful metrics, and search engine marketing. He also oversees the agency’s state-of-the-art digital studio, delivering high-quality video content that strengthens brands, and is actively expanding custom AI solutions and cloud computing capabilities to give clients a true competitive edge. Through these initiatives and the flexible Annual Maintenance Program, Jeff helps ambitious businesses achieve unstoppable, sustainable growth.

FAQS

How can your RDS help my business stand out in a crowded market?

At RDS, we specialize in crafting unique and tailored marketing strategies that set your business apart. Through in-depth market research and competitor analysis, we identify opportunities for differentiation. Whether it's through compelling branding, targeted digital campaigns, or innovative content, we'll work closely with you to create a distinctive presence in your industry.

What can I expect in terms of measurable results from your marketing services?

Our commitment is to deliver tangible results that matter to your business. We focus on key performance indicators (KPIs) such as increased website traffic, higher conversion rates, improved ROI, and enhanced brand visibility. Our data-driven approach ensures that we not only meet but exceed your expectations, providing regular reports and insights to track our progress and adapt strategies for optimal outcomes.

How does your agency keep up with the ever-changing digital marketing landscape?

Staying at the forefront of industry trends is essential to our success. Our team is dedicated to continuous learning and professional development. We regularly attend industry conferences, participate in workshops, and invest in the latest marketing tools and technologies. This proactive approach ensures that our strategies remain innovative and effective, helping your business thrive in the ever-evolving digital world.

Email: [email protected]

Phone: (864) 653-1100

Address Office: 200 E. Trade Street, Suite #2, Simpsonville SC 29681